The Saviour within the Beats, Vocals and Talent - OyOsNews

Breaking News

Responsive Ads Here

Post Top Ad

Post Top Ad

Responsive Ads Here

Thursday, 10 January 2019

The Saviour within the Beats, Vocals and Talent



Music is a very powerful tool and a means of connecting people, bridges linguistic and cultural divides and is a vehicle for identity and expression like no other. Collectively, the music ecosystem generates rich social, cultural and economic benefits.

Nations can use the power in music for doing good for a country as has been the case with the AriseNShine campaign by Econet. Taking advantage of the followership the young artist Enzo Ishall has at the moment Econet jumped at the opportunity to use his following in promoting hygiene and cleanliness in the country through cleanup campaigns dubbed "Smart inotangira pandiri".

The creativity and slight twisting of Enzo's lyrics to his hit song Kutsoka in order to suit the cause is indisputably the secret weapon in the success that is to be of this campaign.

As amazing as this is it is nothing but a speck of dust in a desert full of sand dunes ín terms of the possibilities and potential music has to transform this nation. The untapped gold mine that is music when fully utilised will undoubtedly fuel job creation, economic growth, tourism development and artistic growth and strengthen the country's brand.

As a country we are richly blessed with the resources, what we do with them is entirely up to us. Sitting on a goldmine whilst we toil in hunger is not how this generation would want to go down in history.

No comments:

Post a Comment

Post Top Ad

Responsive Ads Here