Music and the digital era - OyOsNews

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Friday, 6 April 2018

Music and the digital era


As with many other fields, the music industry is undergoing swift and dramatic changes due to emerging technological advancements.

The digitization of music has fundamentally shifted every aspect of the industry, from the way music is recorded to the manner in which albums are distributed and marketed. From record labels and music producers to the recording artists themselves, everyone involved in the industry has been forced to adapt their approach to music making and how money can be made.

It is commonly accepted that the digital age has changed everything in terms of how people listen to music. With digital music, we saw the decline of physical mediums on which music was recorded. In order to listen to music, listeners do not need any physical act except mouse clicks. In this context, listeners are increasingly expecting music to be mobile, unlimited and most importantly, freely available to all.

In 2015, YouTube developed its own music app, YouTube Music. This app aims to address the criticisms by enabling users to search only for music-related results and the algorithm should boost the official artist and album pages to the top of the search results list. Therefore, users are not limited to searches on a song-bysong basis but are also allowed to search for albums, live concert footages, karaoke tracks, etc.

Here in Zimbabwe we have OyOsMusic our own online digital music store that is fighting piracy. It allows consumers to purchase music at a very low and affordable price. It has integrated payment methods such as Ecocash, Telecash, ZimSwitch,VISA, MasterCard, PayPal and Paynow which allows users to purchase music of their type where ever they are in the world.

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